This week we’re joined by Abby Wood, Founder of The Content Lab, a company specializing in content writing for digital agencies and their clients. Abby dives into the essential role of empathy in crafting successful website copy and the challenges of managing complex subject matter. We’ll also explore the importance of a deep understanding of the client’s industry and their customers to create impactful and relevant content. Tune in now for this insightful conversation!
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