In this week’s episode, Cordes sits down with Tom Schwab, CEO of Interview Valet and a pioneer in podcast interview marketing. With his diverse background as an engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom offers a fresh perspective on modern marketing. He recounts his journey from leading HubSpot’s first e-commerce case study to founding Interview Valet, a platform connecting thought leaders with ideal clients through strategic podcast interviews.
Tom discusses the power of podcasts in building genuine connections and trust, offering unique opportunities to engage with high-value listeners. He also discusses the shift in marketing strategies from technical jargon to compelling storytelling and the future role of podcasts in search, especially with advancements in AI like ChatGPT. Make sure you tune in to hear practical advice for aspiring podcasters, including the significance of understanding your goals, the value of niche audiences, and the impact of professional quality in both audio and video.
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