In our latest episode, Cordes Owen sits down with Cairo Marsh, Founder of relativ*, a relationship-based marketing agency. Cairo dives deep into the importance of authentic connections in business and how they drive long-term success. From high-touch client relationships to quick, transactional interactions, he shares insights on how businesses can prioritize service over sales pressure, creating value that extends far beyond a single transaction.
Cairo explores how human connection shapes consumer behavior and builds brand loyalty. Drawing examples from his own work, he outlines practical strategies for balancing short-term goals with long-term relationship building, revealing why authenticity becomes a competitive advantage in today’s digital landscape.
Tune in to explore how to create genuine connections that stand the test of time in a digital and rapidly changing world.
Check out more Law of Relevancy episodes here.