Sales isn’t just about convincing people to buy—it’s about building meaningful relationships. On this episode of The Law of Relevancy, we’re joined by Nikki Rausch, the CEO and Sales Maven herself. With decades of experience selling to major organizations like NASA and the Gates Foundation, Nikki brings a powerful yet practical approach to sales that focuses on connection, confidence, and communication.
We’re diving deep into Nikki’s signature framework, the Selling Staircase—a five-step process that helps you navigate sales conversations one intentional step at a time. Whether you’re in development at a nonprofit, a corporate sales team, or even just pitching your ideas, Nikki explains how understanding where you are in the conversation can take the pressure off the close and make asking for the sale feel natural.
We’ll talk about how to build rapport, the most commonly skipped steps in sales, and how to avoid “icky” cold-pitching tactics. Nikki shares real-world lessons from her experience, including a high-stakes sale to NASA and how to recover when things go wrong. We also discuss how AI is changing the sales process—and how to use it to highlight benefits instead of just features.
If you’re ready to upgrade your sales conversations, boost your confidence, and build lasting business relationships, this episode is a must-listen.
🎧 Tune in now and don’t miss Nikki’s free gift for Law of Relevancy listeners: https://yoursalesmaven.com/
Link to the Podcast on Youtube: https://www.youtube.com/@lawofrelevancypodcast
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