Building a strong brand reputation today isn’t just about visibility—it’s about authenticity, consistency, and trust. On this episode of The Law of Relevancy, we sit down with George Swetlitz, co-founder of Right Response AI, to uncover how artificial intelligence is revolutionizing reputation management for local businesses.
With a rich background that includes serving as CEO of Alpaca Audiology and guiding the company through rapid expansion and crisis-era challenges, George brings a seasoned perspective on what it really takes to grow and sustain a location-based business. He shares how his firsthand experience managing hundreds of clinics led to the creation of Right Response AI—a scalable, affordable, and AI-powered platform designed to help businesses manage online reviews with personalized precision.
In this episode, we explore how local SEO, review strategy, and Google Map rankings all converge to determine business performance—and why responding to reviews is just as important as receiving them. George also dives into the ethical and legal aspects of review gating, how to build customer trust with transparency, and why a pay-for-what-you-use model is transforming SaaS in the reputation space.
We’ll also hear how businesses as varied as chiropractic clinics and ferry services in Greece are using AI to scale personal touches, from custom review requests to localized responses. If you’re a marketer, business owner, or agency leader looking to boost your clients’ local credibility and conversions, this episode is packed with insights.
🎧 Tune in now to learn how AI and authenticity can fuel your business’s growth—and why George believes the best tech empowers human connection.
Check out the full podcast on YouTube: https://youtu.be/z6X7hHT_7_A?si=Apc0qKH_zeRTLrEw
Learn more about RightResponse AI: https://www.rightresponseai.com/
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