In today’s fast-moving market, branding without research is like launching a rocket without a trajectory. On this episode of The Law of Relevancy, we sit down with Ana Laskey, the founder and president of Ground Control Research, to explore how strategic market research—powered by AI and human insight—can guide brands to launch, reposition, and grow with confidence.
Ana brings a unique mix of creative vision and data-driven thinking to every client engagement. With a background in physics and engineering from Georgia Tech and deep experience in innovation and branding strategy, Ana has helped countless organizations find clarity around their target audience, brand voice, and go-to-market plan. Her proprietary platform, Telemetry, blends traditional market research methodology with AI-assisted tools to make deep consumer insights faster, more affordable, and more actionable than ever.
In this episode, we dive into the research foundations of successful rebrands, how to identify the right target market—not just the assumed one—and why “who are we really talking to?” is the question every organization should be asking before launching a new product or campaign. Ana walks us through her research process, shares a few surprising client discoveries, and highlights how creative teams can use data to narrow their focus while expanding their impact.
We also talk about the evolving role of AI in research—how it can speed up workflows and synthesize patterns without replacing human expertise—and why brands that skip the foundational “why” behind consumer behavior risk missing the mark in their messaging.
If you’ve ever been part of a rebrand, new launch, or identity refresh—or if you just want to understand how to make smarter marketing decisions with sharper insights—this episode is a must-listen.
🎧 Tune in now to learn how research meets relevance, and how Ana’s calm, creative approach is changing the way brands understand themselves and their audiences.
Explore more from Ana: https://ana.bio
Tune in on Spotify: https://open.spotify.com/show/69VRVrz3jg2J2xpJrjuLDd
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