On this episode of the Law of Relevancy, we’re joined by Greg Brooks, CMO and Partner at SearchTides, an SEO (search engine optimization) company that specializes in increasing website power via link-building campaigns.
Greg offers insights on how SEO has evolved from basic website optimization to today’s AI-driven landscape. He highlights SEO’s role in enterprise-level marketing strategies and the continued importance of link building. The conversation also explores the impact of large language models on search and how AI tools are reshaping information discovery online. He shares practical advice for businesses looking to improve their search rankings, emphasizing the need for thorough SEO audits and prioritizing quick wins.
Whether you’re interested in the latest social search trends or advanced SEO strategies, this episode provides valuable insights into how SEO will shape digital marketing in 2024 and beyond.
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