Forget everything you thought you knew about influencer marketing!
In this eye-opening episode of the Law of Relevancy podcast, we dive into the world where authenticity trumps follower count and trust scores separate the pretenders from the real deal.
We’re joined by Tye DeGrange, Founder and CEO of Round Barn Labs, a specialized agency dominating the challenging realm of performance and influencer marketing. With 20 years of experience in the industry, Tye shares invaluable insights on building genuine partnerships in today’s skeptical digital landscape.
Discover how the “trust gap” is changing marketing strategies, why brand-to-brand collaborations are the next frontier, and why YouTube might be your most underutilized platform. Don’t miss Tye’s powerful advice on getting started with influencer marketing – it could be the game-changer your brand has been waiting for.
Check out more Law of Relevancy episodes here.