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In this episode of The Law of Relevancy, we are joined by brand anthropologist and CEO of Signitt, Anouk Pappers. Anouk’s career as a brand anthropologist led her to interview more than 800 CEOs and business owners which later became the content behind her 12 published books. Tune in to hear Anouk speak on the topics of storytelling, corporate and personal brands, and what led Anouk to focus on working with women and minority leaders.