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This week, Jon Morris joins us to share his extensive experience in the digital marketing industry. As the founder of Rise Interactive, Engine BI, and Fiscal Advocate, Jon brings a wealth of knowledge on how agency owners can create value, build resiliency, and make informed financial decisions.

Jon discusses the key metrics that matter most for agency growth, including cash flow, profit margins, and year-over-year revenue growth. He also introduces the Cost Per Result score, an innovative algorithm designed to help agencies focus on critical metrics for success. Whether you’re an agency owner or a professional in the service industry, this episode offers invaluable advice and practical tips for thriving in an ever-changing digital landscape.