In our latest episode, host Cordes Owen dives deep into the art and science of branding with Jim Pietruszynski, the CEO and founder of Soulsight—a cutting-edge agency behind iconic campaigns for brands like Folgers, Blue Moon, and Keebler.
Jim pulls back the curtain on Soulsight’s innovative SOLE methodology, sharing how they go beyond design to create brand experiences that truly resonate. From understanding cultural shifts to leveraging empathy and consumer research, this conversation is packed with insights on what it takes to build lasting connections in today’s fast-changing world.
We also explore big topics like how AI is shaping branding, the impact of generational differences on communication, and the ever-evolving role of creativity in reaching consumers.
Whether you’re a branding pro or just curious about what makes great brands tick, this episode has something for you. Tune in to be inspired by the stories and strategies behind some of the world’s most beloved brands!
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