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Explore the complexities of healthcare digital marketing with Aaron Burnett, CEO of Wheelhouse DMG. In this episode of Law of Relevancy, Aaron shares invaluable insights on navigating strict healthcare privacy regulations while delivering effective marketing campaigns. Learn how his agency built custom HIPAA-compliant technology to handle sensitive data, the importance of first-party data strategies, and why increasing privacy regulations actually lead to better marketing outcomes.
Whether you’re in healthcare marketing or interested in where digital marketing is headed, this conversation offers practical strategies for succeeding in an increasingly privacy-focused landscape.
Tune in now and get ready to transform privacy restrictions into your biggest marketing advantage!